The Role of a Good Estate Agent – Part 1 – Choosing an Agent to sell your house.

The Role of a Good Estate Agent – Part 1 – Choosing an Agent to sell your house.

Our industry often gets bad press. We sometimes rank on a par with bankers and politicians and the public perception is that we get paid for not doing much work. I’m sure there are bad agents out there but please read on to learn what a Good Agent should do. If you’re not getting this level of service with your house sale, then you should demand that they give you that service or change agents.

Let’s explore the process step by step.

The Role of a Good Estate Agent – Part 1 – Choosing an Agent to sell your house.

Step 1 – Cselling your home in springhoosing your Agent.

So, you want to sell your house? You have seen something you like, and you want to move into it. Because of there being few houses for rent you don’t want to risk selling your house and having nowhere to live. The days seem to be disappearing where you find a buyer first before you look for a property.

 

You’ve had a look at Rightmove for what’s on the market and what’s sold similar to your house, and you’ve got an idea what your house is worth, so you call a local Agent or Agents and get them round to do a valuation.

All good so far. The Agents come round, and they give you a valuation. It’s often given as a range of values as a true valuation is impossible. The true value of your house is what someone will pay. They give you their view of what they would like to market your property for, how they would market it and their fees.

Prior to the valuation, a good agent will look at all the comparable properties sold and on the market, before they arrive at their valuation. Don’t forget they haven’t seen your house yet other than on Google so normally they know most of what to expect. They have assessed what is on the market within a certain radius of your house and what has sold in the last couple of years within a certain radius of your house.

In addition, a good Agent knows the area, they are talking to buyers every working day and they know what people will pay. They often have client buyers looking for a particular house who they can match up as soon as they have been instructed. They should give you confidence that they are the ones to sell your house and you’re in good hands. If they have a local office all the better so you can pop in to see them.

Online Agents don’t have that personal service and whilst their fees may be slightly less, they can’t offer that “hands on” approach. The days of fees equivalent to 1 to 2% of selling price are mainly gone and many Agents offer fixed fees around 0.5% with a minimum fee, making them very competitive with online Agents.

Step 2 – Marketing your house

So, you’ve had your valuation and you’ve decided which Agent to use. You’ve signed the Agency Agreement and you’re ready for photos and measurements. The last thing the Agent wants at this point is an untidy, cluttered house where no matter how hard you try you can’t make the house look good. Don’t take the view that a viewer can “see the potential” or can “look through the chaos”.

Most buyers will see themselves living in your house and will often admire your furniture and decoration as being their style and what they want. A good Agent will point this out prior to taking photos. A good Agent will employ a Professional Photographer and a very good Agent will include aerial photos taken from a drone.

Back in the office, the Agent will add the photos and details of your house to their CRM system which loads up to all the portals and their website. A good Agent will make sure that you have approved the photos before they go live and will work with you to get the best results. A popular misconception is that the selling brochure will have all the photos on. This isn’t usually possible but rest assured that all the photos will be on all the portals, Rightmove being by far the biggest portal.

Your agent will often promote your property as a “Featured” property. It’s always best to have a selling board in front of your property as neighbours will tell friends and often people will drive by areas to see what boards are up. Try and get your particulars approved as promptly as possible so that the selling process can start. A good Agent will finish the initial marketing by uploading your property to Instagram and Facebook.

 See also our blog – Psychology of Property Buying: Why We Choose the Homes We Do – 5 Points

 *********So, it’s time to start selling the property. We cover the process in Part 2 blog – out soon.***********

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