7 Reasons to Use Just One Estate Agent to Sell Your House: A Redrose Estate Agent’s Perspective
At Redrose Estate Agents, we are frequently asked, “Should I use more than one estate agent to sell my house?” In the past, this made a lot of sense. Before the internet transformed the way properties are marketed, using multiple agents was the best way to reach buyers in different areas. However, things have changed with the rise of online property portals. Here’s why you might want to reconsider using more than one estate agent today:
1. Almost All Buyers Search Online – 7 Reasons to Use Just One Estate Agent to Sell Your House: A Redrose Estate Agent’s Perspective
With around 93% of buyers starting their search online, most browse a couple of property portals like Rightmove or Zoopla. They find properties they’re interested in and contact the relevant agent to book a viewing. This shift in behaviour has made the need for multiple agents much less relevant.
2. Duplicate Listings Can Be Confusing
Listing your property with more than one agent can lead to duplicate listings on these portals. If buyers see your home listed multiple times, it can be frustrating or even misleading. Different agents might use different photos or descriptions, making the same house appear different and confusing buyers.
3. The Tricks of the Trade Don’t Benefit You
On property portals, properties are displayed by descending price. If two properties have the same price, they’re shown in random order to avoid favouritism. Some agents may slightly tweak prices (e.g., listing a house at £300,001 instead of £300,000) to make their listings appear first. While this might seem clever, it doesn’t offer any real benefit to you as the seller.
4. Multiple Agents Can Send the Wrong Message
Using multiple agents can create the impression that you’re desperate to sell. Buyers may assume there’s something wrong with the property or that you’re in a hurry to sell, which can attract bargain hunters offering lower prices. Genuine buyers might be put off, worried they’ll face difficulties selling the property later.
5. Higher Costs with Multiple Agents
Instructing more than one agent often leads to higher fees. If you use a sole agency agreement, you pay a standard fee. With multiple agents, particularly under a joint agency agreement, you can end up paying around 25% more. For instance, if the standard fee is 1.5%, a joint agency agreement might cost 2% or more. For a £300,000 home, this means an extra £2,250 – a significant amount without a guaranteed higher sale price.
6. Choose One Agent and Stay Committed
Our advice is to select a reputable estate agent, trust them to do their job, and show loyalty. Avoid long-term contracts and instead opt for a shorter agreement, like three months. If your home isn’t getting the interest you’d hoped for, consider adjusting the price, switching agents, or improving your marketing strategy.
7. Let Redrose Estate Agents Help You Sell Your Home
Selling a home doesn’t have to be complicated or costly. With the right approach and the right agent, you can achieve the best outcome without the confusion or added expense of multiple agents. If you’re thinking about selling your home and would like professional help please contact us. Click here to contact us today to learn more about how we can help you achieve your property goals. At Redrose, your journey to finding the perfect home starts here.
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7 Reasons to Use Just One Estate Agent to Sell Your House: A Redrose Estate Agent’s Perspective