We recently offered sound advice on finding the right tenant for your rental property – but marketing (the previous step in the process) is equally important.
The quality of the selection of prospective tenants you’ll receive enquiries from will depend on however well this is managed.
Marketing can seem straightforward – but it can be easy to fall short in key areas if certain things are missed.
If you’re a landlord in the Chorley area, follow these simple tips to help market your rental property.
Ensure the price is right
Prioritise a rental price that reflects not only the size and standard of your property but also the postcode.
Comparing similar rental properties in the area makes the decision easier in terms of settling on an appropriate rental figure.
It’s tempting to undercut competition – but advertising at a rate that represents higher quality may see that mirrored in the standard of applicants.
Professional support is available and will likely give you the most accurate yield calculation.
Effective imagery
Beyond basic floorplans, professional photography is the bare minimum required to bring your rental property to life in the eyes of potential tenants.
For some addresses, a 360-degree virtual tour or a video walkthrough can go even further in generating interest.
And of course, exterior images are important as well in giving a better impression of available outdoor space and the surrounding area.
Premium listings
In order to gain maximum reach and exposure, you’ll need your rental property to be highly visible across a number of different channels.
Particularly essential are premium sites such as RightMove and Zoopla, where high volumes of eager renters search for the best examples.
Plus, as many searchers set alerts for certain types of property in specific areas, you’ll want yours to appear in those listings as well.
Consider the extras
In a highly competitive rental market, often it can be a seemingly small measure that makes your property that bit more attractive.
For example, including a washing machine or dryer – or even broadband internet access – can elevate your offering above others.
With the benefit of local market knowledge, any additional costs can be factored into the overall rental price as advertised.
Learn more about marketing your rental property
Whether you’re interested in a let-only or full property management service, our support in areas like marketing and customer service can cut through the hassle.
For example, our ‘tenant finder’ facility is hugely convenient for landlords looking to tap into a verified selection of local renters.
To talk about the available options with an experienced local agent, or if you just want to ask for further information, please get in touch.